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October 17, 2019

Expand Your Clinical Simulation Program By Building Healthcare Buyer Personas

Understanding Healthcare Buyer Personas is a crucial step in expanding the utilization of clinical simulation at your healthcare institution. Healthcare Buyer Personas, also referred to as Medical Marketing Personas, represent the core individuals who your simulation program will need to influence (i.e. sell) in-order to gain more administrative, financial, and operational support. In our case [...]

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