The company 3B Scientific, known as American 3B Scientific in the United States, is a leading manufacturer of anatomical and biological teaching aids for science, training and patient education. Headquartered in Hamburg, Germany, the 3B Scientific group of companies specializes in the creation and merchandising of a variety of didactic products and models useful to educators of medical simulation. In 2017 J. H. Whitney Capital Partners acquired 3B Scientific.
About 3B Scientific
The group’s oldest site in Budapest/Hungary began its manufacturing history in 1819, making 3B Scientific a vastly experienced group of companies within the healthcare simulation industry. Initially, the company was founded in 1948 by the three Bs: Paul Binhold, his wife Hedwig Binhold and their daughter Marion Binhold (now Marion Kurland).
3B Scientific has been certified in accordance with ISO 9001 since 2000, and as of 2004, 3B Scientific has remained an original member of the Worlddidac Quality Charter. All 3B Scientific products are development exclusively in Germany. The quality standards upheld in every product that carries the brand name 3B Scientific is guaranteed by permanent and uncompromising quality controls.
Today, 3B hopes to stand for the best in quality, the best in value and best in service. In 2017, the company announced acquirement by J. H. Whitney Capital Partners, LLC, a leading private equity firm focused on investments in healthcare, consumer, specialty manufacturing and business services industries. Todd A. Murray was thereby appointed Chief Executive Officer of 3B Scientific.
“Our partnership with Whitney will allow us to build on a solid foundation and focus on accelerating product innovation and service to meet the growing needs of healthcare training and education worldwide,” Murray said in a statement.
Most recently, in 2019, 3B Scientific also acquired Excellus Technologies, Inc. dba Cardionics, a leader in Auscultation Simulation products. Cardionics Chief Operating Officer Andy Strandell will continue in his role with Cardionics and is excited about the future growth prospects of the two companies.
Goals and Mission
The main goals of 3B Scientific are to provide high-quality products at fair prices, with excellent customer service and after-sales support Another main goal is the coordination of marketing strategies in the view of different countries and that meet the requirements of individual customers.
Thus, a 3B Scientific Catalog is available in 15 languages, including major Asian languages such as Japanese or Chinese. This was necessary as about 90 percent of the group sales are made outside of Germany. This language expansion initiative is aligned with the company slogan “…going one step further.”
Clear management guidelines, goals, values and a participating style of leadership are implemented into daily business. To help staff better identify with company initiatives and goals, a modern style of leadership helps ensure participation and cooperation across all 3B Scientific companies. This has led to staff influence regarding all major management decisions.
3B Scientific also stresses the importance of acquiring and maintaining different types of characters, personalities, nationalities and cultures across the company’s workforce. This is to enrich and complement the company culture.
Manufacturing and marketing
With an international workforce consisting of 460 people, the 3B Scientific brand is represented in the medical and educational sector across 100 countries worldwide. With constantly growing sales, the 3B Scientific group credits the ongoing success to the excellent quality of the company’s products, manufactured by skilled and specially trained personnel. 3B Scientific also stresses the extremely competitive value of 3B Scientific products, and the uncompromising flexibility of processing customer requirements.
3B Scientific Companies Worldwide
- 3B Scientific GmbH, Germany
- 3B Scientific Hamburg (founded 1948 as Paul Binhold Lehrmittelfabrik)
- 3B Scientific Dresden (established 1930 as teaching aid department of the Deutsche Hygiene Museum, acquired 1991)
- 3B Scientific Coburg (founded 1997)
- 3B Scientific GmbH, Klingenthal, formerly ELWE Didactic GmbH (since 1959, acquired 2004)
- 3B Scientific Europe Kft. former known as “Biocalderoni”, Budapest, Hungary (since 1819 Calderoni, acquired 1993)
- American 3B Scientific, Atlanta/GA, USA (founded 1995)
- Nihon 3B Scientific, Niigata, Japan (founded 1997)
- France 3B Scientific, Bartenheim, France (founded 1997)
- Suzhou 3B Scientific, Suzhou, Jiangsu, China (founded 1999)
- Italia 3B Scientific, Ozzano dell’Emilia, Bologna, Italy (founded 2002)
- España 3B Scientific, Paterna, Valencia, Spain (founded 2003)
- United Kingdom 3B Scientific, Weston-super-Mare, UK (founded 2003)
- Russia 3B Scientific, St. Petersburg, Russian Federation (founded 2005)
- Brasil 3B Scientific, Joinville, Brasil (founded 2006)
- Thai 3B Scientific, Bangkok, Thailand (founded 2007)
- 3B Scientific Korea, Seoul, South Korea (founded 2012)
- 3B Scientific TR, Istanbul, Turkey (founded 2012)
- Further affiliated companies are planned, according to 3B Scientific.
The 3B Scientific product line currently includes artificial skeletons, torsos and human organ models. There are also teaching aids and systems from the fields of physics and technology available. Helping to further expand training and patient education, 3B Scientific additionally produces injection training arms, patient care manikins and medical simulators, as well as biology, zoology and chemistry models.
Anatomical charts, anatomical gift items and anatomical teaching and learning software are other products manufactured by 3B Scientific. Rounding out the company’s offerings, SEIRIN and Moxa acupuncture needles, laser pens, laser showers, kinesiology tape, Acu tape, therapy and fitness products, massage tables and treatment tables are added purchasing options.
To ensure accuracy in pricing and product specifications the company honors pricing and product specifications, but reserves the right to correct typographical errors. If an order is placed for a large number of 3B Scientific products, customers may be eligible for additional savings. All of these products come with a full three year warranty. If any product is found to contain defective material or workmanship within three years of invoice date, 3B Scientific will replace or refurbish the product.
All models are accurately painted by hand-picked and trained artisans using solvent free paint. However, continual design improvements and product research are carried out in order to ensure that customers receive only the very best. As a result, 3B Scientific advises that healthcare simulation products may differ slightly in form or color from those depicted.
Customers that typically purchase and use 3B Scientific products include universities, schools, ministries of health and education, other health and educational authorities, hospitals, practitioners, educational and medical distributors, students and the pharmaceutical industry.
Events like IMSH, INACSL, SimGHOSTS, SESAM and ASPiH are great Healthcare Simulation Conferences to see 3B’s products in action — or complete our “Find Vendor Form” to be connected with leading companies like 3B Scientific now!
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