Texas Hospital Gains Local Media Attention… And How Yours Can Too!
Joe Gaza, Clinical Simulation Technician from Baylor Scott & White Health in Texas shared this recent local news coverage of his simulation program from KDHNews.com. Gaining local media attention helps to promote your simulation program for community awareness, adds positive PR about your institution and can even attract serious donors!
Photo by Janice Gibbs of FME News Service: Dr. Harry Papaconstantinon, left, interim chairman of the department of surgery, Alisa Carnes, director of nursing, and Dr. Michael Hofkamp, an anesthesiologist, simulate a surgical timeout at Scott & White Hospital in Temple.
From KDHNews.com: “At certain times of the year, one or two operating rooms at Scott & White are taken out of circulation and become simulation sites. When personnel are being trained in new procedures, or competencies are being assessed, a couple of operating rooms are devoted to the tasks, said Dr. Harry Papaconstantinon, interim chairman of the department of surgery and a colorectal surgeon. The simulation project was spearheaded by Dr. Timothy Stallard, director of simulation education and emergency physician; Dr. Michael Hofkamp, co-director of anesthesia simulation and anesthesiologist; Dr. Jose Pliego, medical director for clinical simulation and reproductive endocrinologist; and Annilyn Donnell, vice president of patient services for perioperative and women services. Papaconstantinon, Alisa Carnes, director of nursing, Hofkamp and Stallard demonstrated a simulation of a surgical timeout, a preprocedure verification process.
Using simulations allows for practicing a lot of different procedures in a relatively short period of time, Stallard said. “If there are going to be mistakes, this is time to do it so we can correct those things and make sure everybody is on the same level,” he said. “It’s a unique opportunity to practice and hone skills.” Scott & White has a mobile simulation unit that travels to the smaller hospitals in the system. Scott & White was awarded a grant to purchase iPads and monitors for participants to review their simulation efforts. Between 350 and 500 people go through the Scott & White operating room simulations annually, Papaconstantinon said.”
Read the full local news story on KDHNews.com and then read the following articles to learn how to gain media attention for your Sim Lab:
- Start the Presses – How to Bring News Agencies to Your Sim Program
- Adding Multimedia & Social Media to Strengthen Your Simulation Program Website