Alyssa is a dedicated professional who has made a significant impact during her six-year tenure at Laerdal Medical. Starting as an Account Manager, she excelled in consulting hospitals and schools on the implementation and expansion of simulation programs. Her expertise and strategic guidance were instrumental in helping these institutions enhance their educational initiatives to ultimately improve patient outcomes. In addition, Alyssa has co-hosted a simulation webcast called The HSL (Helping Save Lives) Webcast, where she and her co-host shared valuable simulation insights and expertise with an international audience. Alyssa’s passion for healthcare led her to transition into the role of Product Marketing Manager. She now oversees the Maternity, Newborn, and Software portfolios, ensuring effective marketing strategies and promoting innovative solutions that empower healthcare professionals worldwide. Alyssa’s commitment to improving patient outcomes through simulation technology continues to drive her success.

Erica is a Senior Product Marketing Manager at Laerdal Medical overseeing the SimCapture product line. She is dedicated to empowering clients with the knowledge and insights necessary for long-term program success. Passionate about medical simulation and innovative training solutions Erica focuses on enhancing training outcomes and increasing competency for healthcare professionals.

Tracy Mulcahey is a highly experienced healthcare professional with a decade-long tenure at Laerdal Medical. As a Senior Client Executive Tracy covered the New Jersey region working closely with clients to promote and enhance simulation education across various healthcare sectors and academic institutions. Currently Tracy holds the position of Product Marketing Manager for the Medical Emergency and Trauma Portfolio where she brings her expertise to drive innovation and success in this critical area of healthcare.