SimX, a leading producer of virtual reality healthcare training software, announced on November 13, 2024, their acquisition by Madison Industries. SimX makes comprehensive XR training and evaluation software designed to help nurses, physicians, EMS personnel, and military medics practice their skills in a safe environment. Founded in 2013, SimX has since expanded to over 30 countries and is used by 10 of the top 15 hospitals in the US. This acquisition will allow SimX to improve support for their growing customer base and accelerate the development of the next phase of XR training technologies as they work together with Madison Industries to save lives through improved simulation training. This HealthySimulation.com article highlights SimX’s acquisition by Madison Industries to improve the education of healthcare learners and provide safe, quality care to patients across the continuum of care.
Madison Industries Acquires SimX
The acquisition of SimX adds virtual reality to Madison’s suite of simulation-based medical education. Madison Industries continues to make the world safer, healthier, and more productive with their acquisition of SimX, a pioneer in fully immersive VR medical simulation solutions for nurses, physicians, EMS, military personnel, and other healthcare professionals. SimX was founded by clinicians and continues to be operated by clinicians who want to provide more effective and efficient medical training. The SimX acquisition follows Madison Industries previous acquisition of CAE Healthcare on October 23, 2023, which was rebranded as Elevate Healthcare on May 15th, 2024.
Founded in 2013 and headquartered in Mountain View, California, SimX brings fully immersive virtual reality to medical simulation education and training. The SimX platform allows learners to interact with dynamic patents, tools, and environments to gain and retain knowledge real-time.
Statement by Madison Industries Leadership
“The world is facing a shortage of clinicians and this will only get more acute in the coming years,” said Larry Gies, Madison Industries Founder and CEO. “The SimX platform is built to provide more accessible simulations with the highest efficacy imaginable. SimX is making the world safer, healthier and more productive.”
“SimX provides immersive virtual training based on real-life scenarios,” said Dara Wright, CEO of Madison Medical. “The SimX platform allows students and professionals to gain the experience they need to more effectively treat patients. This creates better outcomes for patients while solving the nursing shortage.”
Statement by SimX Founder/CEO Dr. Ryan Ribeira
“There are more than 250,000 deaths each year caused by preventable medical errors,” said Dr. Ryan Ribeira, SimX Founder and CEO. “SimX shares Madison’s mission to make the world safer, healthier and more productive by giving healthcare a platform that increases the number of students they train and the efficacy of that training.”
SimX has improved patient safety for over 10 years with their partnerships with leading medical schools, teaching hospitals, universities, nursing schools, and EMS training centers.
SimX Virtual Reality Supports Medical Simulation Programs Around the World
SimX developed a software system that was the first comprehensive professional-grade VR medical simulation system product available on the market. The SimX platform allows medical teams to replace expensive manikins with incredibly flexible simulated patients backed by a robust case creation engine. SimX’s software allows users to reproduce patient presentations with unprecedented visual fidelity. This virtual patient can be used to represent physical signs and symptoms such as obesity, pregnancy, youth, geriatrics, vomiting, missing limbs, bleeding, and numerous others.
SimX Virtual Simulation Case Phases
To use the SimX software, learners and educators must understand that the cases are built around a series of states. The case author defines what they want the vitals and critical actions to be, and can build scenarios where the trainees actions can have a huge impact on the outcome of the case. Trainees in the headset do not interface with dropdown menus, buttons, or other artificial elements but work with virtual patients the same way they would patients in real life.
For example, if the learner wants to talk to the patient, they just talk to them. If they want to use a stethoscope, they have to walk over to where it is, pick the stethoscope up, and use the equipment as they would in real life. If the learner performs well, they might move on to State Two, but if they perform poorly, they might go to State Three. Alternatively, if the learner performs at the average level, they might go to State Four. They would progress throughout the entire case in this manner, and cases can, for example, start in the field, move to the ED, and then go to the OR. Or you can have multiple simultaneous patients in the same space, each with their own caseflow that drives their behavior and physiology.
SimX has already integrated almost every tool and procedure commonly used in medical care, which includes IVs, Bipap, intubation, central lines, thoracotomies, transvenous pacemaker placement, functioning anesthesia machines, and cases can take place in the ED, clinic, hospital rooms, patient homes, transport helicopters, in outdoor environments, or many others.
View the HealthySimulation.com Webinar Transforming Nursing Education: Embracing Virtual Reality in Training to learn more!
More About Madison Industries
Madison is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier, and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.
Madison Medical is committed to pioneer the medical and life science solutions of tomorrow. Their world-class teams design and manufacture to lead the technologies in the medical, healthcare, pharmaceutical, and bioscience industries. Madison Medical offers a comprehensive range of products that meet the demands of an ever-changing marketplace to improve millions of lives around the globe.
Learn More About the Madison Industries
More About SimX
SimX is a virtual reality medical simulation platform that is used around the world and by top institutions including Mayo Clinic, Stanford, NYU, the University of Pennsylvania, the US Air Force, and many others. SimX is the world’s most comprehensive virtual reality medical simulation training platform and home to the largest library of VR-simulated patient encounters. Developed by clinicians for clinicians, SimX is currently used to train doctors, nurses, EMS, healthcare providers, and military personnel to prepare through more accessible, immersive, and affordable simulated patient encounters.
Another feature is the simulation software allows multiple trainees to work around the same virtual patient completely wirelessly. Learners can be in the same physical space or across the world from one another, yet working simultaneously. Able to be set up in less than 5 minutes, the system can turn any space into a simulation center in just moments.
