Simulation Program Business Development & Marketing

Session E, lead by Lance Baily, Healthcare Simulation Entrepreneur 

Recorded Session:

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Presentation Slides:

Download Lance’s Slides here.

Session Description:

In order to continue to provide an increasing number of learners with the highest quality training environments your simulation program will need to seriously consider business opportunities with external partners.  Lance Baily shares his strategies for developing a successful revenue-generating program for your simulation program.  Within two years of starting business partnerships at the Clinical Simulation Center of Las Vegas, Lance was able to secure a planned additional income of $250,000 by calendar end of 2012.  Lance will discuss how to gain administrative support, legal requirements and documentation development, staff considerations, price points, negotiation strategies, proven marketing practices, and customer satisfaction.

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Lance will then be joined by the HSA panel of experts to further discuss successful business venture opportunities through topics such as: types of business opportunities, how to secure larger contracts, finding customers, refining services through surveys, and media production. Audience question and answer period to follow lecture and panel discussion. Join us as we learn how to successfully increase external revenue for the long-term success of your medical simulation program.

Session Presentation Lead By:

Lance Baily, Founder of

Learn more about Lance here.

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