November 30, 2022By Lance Baily

Mediterranean Cruise! STEPS 2023 Conference: Simulation and Training Expo for Patient Safety

Can you imagine yourself enjoying a healthcare simulation conference on the coast of Italy, Spain or France in March of 2023? The Simulation and Training Expo for Patient Safety (STEPS) is preparing for the organization’s 2023 event on the MSC Cruise Liner La Grandiosa hitting Genoa, Rome Civitavecchia, Palermo, Valletta, Barcelona, and Marseilles. Join the conference on their Mediterranean voyage at any point across these individual cities for a full day of innovative healthcare simulation content, scientifically directed by Dr. Pier Luigi Ingrassia, Scientific Director at Centro di Simulazione (CeSi). Although the event was cancelled last year due to COVID, will be fully supporting the STEPS event in 2023 as an official media partner, with presentations by Founder/CEO Lance Baily among many other notable healthcare simulation champions at each stop!

*Update*: STEPS 2023 has been postponed from March. Stay tuned for future updates regarding the event’s new schedule in 2023, to be announced soon!

The medical simulation expo will take place in 2023 (with dates to be announced), within the SPORTPLEX Pavilion on the La Grandiosa from MSC Cruises. This clinical simulation event is designed to bring together healthcare simulation specialist operators to share ideas and industry insights. With the logistic support of MSC Cruises, the conference will enable the major international players in healthcare simulation to reach the medical-scientific communities of four different European nations in just one week’s sailing.

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Taking the form of seminars, conferences, demonstrations, simulations, tests, and trials, STEPS 2023 will feature stops in Genoa, Rome Civitavecchia, Palermo, Valletta, Barcelona, and Marseilles. The conference is dedicated exclusively to the production and supply chain of medical simulation, which is employed as an instrument to reduce clinical risk and increase patient safety. Through an “innovative and specific vision of the sector,” the event will present the issues, content, and areas of excellence of a market that is expanding greatly at the international level. STEPS 2023 will also address issues related to the best healthcare simulation products and ideas for medicine now and in the future.

The event is intended for all public and private operators who are interested in understanding the comprehensive opportunities offered by medical simulation. The expo will help showcase healthcare simulation as an instrument to increase the quality of treatment and improve the reliability of processes. Visiting four countries and six different European cities, the STEPS 2023 is a “moving fair” built specifically to support the needs of professional healthcare educators.

“The best of production, distribution, design, and training in the production and supply chain will be present in a meetup and exchange with a two-fold business-to-business and business-to-consumer formula: business to people,” the event website states. “Particular, dedicated promotion to the final public will be organized, showing how simulation in medicine can impact positively on the quality of the most complex to everyday healthcare intervention.”

Presentations will include a review of the current status of medical simulation in Italy, global industry trends, benchmarking simulation in Europe, Comparisons between the US and EU markets, simulation for clinical education, starting a simulation program, selecting the best locations for simulation activities, simulation program management, research presentations, nursing simulation, the economic advantages of clinical simulation and so much more!

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To make this event possible, event leadership has met the needs of an innovative, unique formula with the use of a dedicated space and specific pathways within the ship without overlapping and interfering with the conduct of ordinary cruise activity. The event is intended for all public and private operators who are interested in understanding in depth the opportunities offered today by simulation as an instrument to increase the quality of treatment and to improve the reliability of processes, thus reducing clinical risk and increasing patient safety. Ultimately, the goal of the event is to further the development and awareness of healthcare simulation centers across:

  • Hospitals
  • Universities
  • Research centers
  • Private clinics
  • Whoever is interested in understanding the values and returns of this approach

Further, exhibitors will be able to promote their ideas and products in a unique context by means of a dedicated space in the heart of La Grandiosa MSC Cruises thanks to an innovative and simplified formula. In addition to those visitors who have already embarked in order to participate in the dedicated week, each day, during the daily stopovers in Genova, Civitavecchia, Palermo, Valletta, Barcelona, and Marseilles, local operators who have registered for the event will visit the trade fair.

More About Media Partnerships has established media partnerships with leading non-profit organizations around the world that champion the causes associated with improving healthcare outcomes through the use of healthcare simulation best practices. These media partnerships provide for in-kind no-cost exchanges of marketing materials between and the organizations in order to spread awareness about available resources, many of which are low or no cost.

The goal is that each media partnership helps and these organizations and associations to showcase each other’s work to increase the utilization of their services to the global healthcare simulation community. With as many as 40,000+ readers a month between the website, free bi-monthly email newsletter, and social media accounts on Facebook, Twitter, and LinkedIn – has become the leading independent resource website for healthcare simulation champions around the world, and we wish to promote the work of these amazing organizations without advertising fees.

The overall aim of a media affiliation with includes promoting each respective entity and their endeavors amongst relevant networks and wider communities through a variety of routes including traditional and online marketing methods. Other goals include sharing and developing new knowledge, skills, and resources to benefit the respective communities of each entity. A media partnership is further designed to increase each entity’s awareness of and participation in the other’s events and online services/resources.

Each media partnership is intended to be active through a range of mechanisms, namely by providing time for one meeting annually between nominated representatives of each entity to discuss progress against stated outcomes for the partnership, any amendment of these terms, and to discuss the content roadmap for the upcoming year as deemed necessary.

Partnerships are also promoted online through quarterly email messages to share marketing materials, short-term goals, and outcomes. The marketing and promotion of each entity through online/social media platforms and through physical dissemination of materials at events and conferences if in attendance also helps to increase organizational awareness.

Learn More About STEPS 2023

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